BRIEF

A new start-up in Kalamazoo came to me wanting to brand themselves before they started doing more serious work. Their company sells eco-friendly generators for homes, businesses, and factories. They asked for logo, business card, yard sign, car magnet, and billboard designs.

Green Battery Systems

Summer 2022 | Client Work

IDEA

I wanted to emphasize the variety of clients they serve as well as their passion for eco-friendly energy. I first suggested a name change from "All-Home Battery” to “Green Battery Systems” to more accurately reflect the services they provide. Then I chose a simple green and grey color palette with clean designs to incorporate the professional and trustworthy look they wanted.

FIELDS

  • Identity Design

  • Branding

  • Marketing

  • Communication

  • Print Design

Process

Drafts and Notes:

Initial All-Home Battery ideas.

Initial All-Home Battery ideas.

Initial client meeting notes.

Initial client meeting notes.

Green Battery Systems sketches.

Green Battery Systems sketches.

Final Results

Combination mark.
Billboard design.
Business card design.
Car magnet design.
Yard sign design.
Yard sign design close-up.
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